AMP Explained

AMP – Accelerated Mobile Pages

At Still Youthful, we have recently added a new feature, known as AMP (Accelerated Mobile Pages). As were quite proud of this feature, today were going to explain what AMP is, and how it improves our website for our users.

First, AMP is an open source initiative, backed by Google and Twitter, to improve performance of mobile websites and user experience.

Currently, many websites on mobile devices can take an incredible long time to load. This creates a frustrating experience, which often leads to users quitting the website before the content has loaded.

AMP prioritises mobile content, which drastically reduces the load time on smartphones. For example, when you search for an article on google, you’ll see a thunderbolt icon and AMP. This tells the user that this website has gone through AMP, and will be able to read almost instantaneously.

Another benefit of AMP is that it encourages enhanced distribution. This allows website publishers to take advantage for their content to appear on different platforms and apps with efficiency.

If you want to learn more about AMP, watch the YouTube video with Paul Bakus, as he explains AMP.